
Olympic Gold Medal-Winning Coach & Performance Director, Brentford FC

High Performance Podcast

Former Wales & Lions Captain

Managing Director and Founder of Foundry gyms

CEO and Founder - Fitness Marketing Agency

Head Of Growth - Fitness Marketing Agency

Retention, Attrition and Customer Experience

Fitness Business Development Academy

Fitness Business Profit

Founder of Cutting Fitness and Soma Pilates

Founder of Madisons

Co-Founder of Excape Studios

Sales and Marketing Manager Excape Studios

Founder of DM Elite

Founder of Zone5
This is a two-day, in-person business event.
It’s designed to give you the space, focus, and perspective you simply cannot get when you’re inside your gym dealing with day-to-day issues.

Tuesday 12 May & Wednesday 13 May, 2026

London Gatwick Hilton Hotel South Terminal Airport Horley, Gatwick RH6 0LL
The venue has been selected for ease of access whether you’re travelling by road, rail, or air.

Evening Networking (from 6:00pm)
Join the FMA team, speakers, partners, and fellow gym owners for informal networking and drinks at the hotel bar.
This is where the real conversations happen.
You’ll be in a room with serious operators sharing what’s actually working, talking through real challenges, & exchanging insights that don’t get posted online. Expect honest conversations about marketing, sales, leadership, & growth — without pitches or pestering.
You’ll also get early insight into what’s coming over the next day, helping you focus on what matters most.
Most importantly, you’ll build relationships with gym owners operating at a similar level, many of which continue long after the event.
Just the right people, in the right room, having the right conversations.
Both days are full working days. To get the full value of the event, please plan to be present for the entire programme.

The London Gatwick Hilton offers on-site accommodation and excellent transport links.
We recommend staying locally the night before Day One so you can arrive focused, prepared, and ready to work.
We have secured a discounted bed and breakfast rate with the London Gatwick Hilton Hotel, upon booking you will be sent the discounted link to secure your accommodation.
If you don’t want to stay at the London Gatwick Hilton Hotel, there are a number of alternative hotels at London Gatwick Airport, Crawley and Brighton
You can fly directly into London Gatwick from most major European airports, and the Hilton hotel (where the conference is, is just a short walk from the airport.)
If you’re flying from US or Canada you’ll most probably have to fly into London Heathrow Airport, and then get a 1-hour Uber, taxi, or bus to London Gatwick. (Avoid the train, as this is longer)
Only 150 Available (Saving 60%)
£197
Only 100
£297
While Ticket Last
£497
*Invoice sent automatically on completion of purchase
**Fully tax deductable business expense
Gym Owner Business Summit
London Gatwick Hilton Hotel | May 12–13, 2026
The venue has been selected for ease of access by road, rail, and air.
This is a two-day, in-person business event.
- Day One: Doors open at 8:15am. The event starts promptly at 9:00am and runs until 6:00pm.
- Day Two: Starts at 9:00am and finishes at 5:00pm.
Jake Humphreys will open the event on Day One, so we recommend being seated before the start.
Both days are full working days. To get the full value, please plan to be present for the entire programme.
A full, detailed agenda will be shared closer to the event.
If you don’t have cover in your gym, treat this as CPD for your business. Let your members know the gym is closed for professional development. No one leaves a gym because the owner invests in becoming better.
You’ll learn how to:
- Increase profit without adding chaos or complexity
- Create reliable monthly cash flow and pay yourself properly
- Build lead generation systems that attract the right members consistently
- Position and brand your gym so you’re not competing on price
- Improve sales conversion without pressure or awkwardness
- Make confident financial and operational decisions using real numbers
- Build systems that reduce owner dependency
- Lead and manage a team without being involved in everything
- Think and operate like a true business owner, not a busy operator
This is about business fundamentals, marketing that converts, leadership, and ownership.
We will not be covering workouts, programming, or fitness education.
Attendance is capped at 300 gym owners.
This keeps the room focused, relevant, and high-quality.
From the moment you arrive, you’ll be surrounded by other owners who understand the realities of running a gym with staff, rent, and responsibility.
You won’t feel out of place or talked down to — regardless of where you are in your journey.
Yes.
This event isn’t about “fixing” broken businesses. It’s about improving good ones.
Many high-performing gym owners attend events like this not because things are going badly, but because they want:
- Better margins
- Cleaner systems
- Stronger leadership
- More leverage
- Long-term value and generational wealth
Growth-oriented owners don’t assume they know everything. They look for small improvements that compound over time.
If you own a physical gym and are serious about building it properly, it’s not too soon.
Learning how to think, decide, and operate as an owner early on helps you:
- Avoid expensive mistakes
- Build the right foundations
- Scale more cleanly as you grow
Many owners wish they had access to this level of thinking sooner.
Because we want the right gym owners in the room.
Simple as that.
We could charge more. The speakers alone would justify it. The conversations, the networking, the clarity you’ll get over two days would justify it.
But this isn’t about squeezing margin out of ticket sales.
It’s about getting serious operators together and raising the level.
£197 is enough that you’ll actually turn up.
It’s low enough that price shouldn’t be the thing holding you back.
The real return won’t come from the event itself.
It’ll come from what you change the week after.
There’s never a perfect time.
Most gym owners delay action, waiting for things to feel calmer, clearer, or more convenient. In reality, that moment rarely comes.
You will always have:
- Clients to manage
- Staff to support
- Fires to put out
Progress doesn’t come from waiting. It comes from committing.
This event is designed for owners who are done tolerating passivity and are ready to take responsibility for their next level of growth.
If you’re ready to act rather than wait for perfect conditions, this is the right time.
Most fitness events provide information. Some provide inspiration. Very few provide clarity you can act on immediately.
The Gym Owner Business Summit is different.
This is not a fitness education conference. It’s a business summit for gym owners.
Over two days, you’ll work on:
- Marketing that generates the right leads consistently
- Sales systems that convert without pressure
- Operations that reduce firefighting and owner dependency
- Profit and cash flow that support proper owner pay
- Leadership and mindset for better decision-making
No hype.
No surface-level motivation.
No generic success stories.
Just clear thinking, stronger systems, and a business that works better as a result.