
You didn’t open a gym to spend your life chasing leads, fixing problems, and wondering where the day went.
You didn’t do it to finish late, miss dinners, carry stress home, and lie awake thinking about rent, payroll, and whether next month will be better than this one.
You opened a gym to build something valuable.
To make real money.
To earn respect.
And to create freedom for yourself and your family.
And if you’re honest, you’ve already done more than most ever will.
You’ve built a real business.
You’ve got clients, staff, overheads, and responsibility.
You’re good at what you do.
But something doesn’t quite add up.
You know you’re capable of more.
You know the business could be cleaner, more profitable, more controlled. And deep down, you know you’re playing smaller than you should be.
Here’s the truth most gym owners won’t say out loud.
Every serious business owner reaches a point where effort alone stops working.
Where working harder doesn’t fix the problem.
Where guessing gets expensive.
And where the cost of staying the same quietly starts to outweigh the risk of changing.


I’ve seen it hundreds of times.
Some gyms are struggling just to stay afloat.
Some are coasting and telling themselves everything’s fine.
Some look successful from the outside, but are leaking profit, time, and opportunity every month.
Different situations.
Same underlying problem.
A lack of clarity, control, and direction at the ownership level.
And that’s exactly why we created the Gym Owner Business Summit.
This isn’t a fitness conference.
It’s not about workouts, programming, or wellness trends.
And it’s definitely not about hype.
This is a two-day business event for gym owners / entrepreneurs who want to think and operate better, and build a gym that actually pays them properly and more.
Over two focused days, you’ll step out of the noise, firefighting, and guesswork and into a room designed to help you work on the business, not just survive inside it.
You don’t come to this event to be entertained.
You come to work.
You’ll sharpen how you think as an owner.
You’ll strengthen your marketing, sales, and systems.
You’ll understand the numbers that actually matter.
And you’ll leave with a clear plan for what to fix, what to scale, and what to ignore.
Just serious gym owners, in the right room, doing the work that actually moves the needle.
You won’t leave with a folder of notes you never open again.
You’ll leave with a clear strategy, defined priorities, and an action plan you can execute immediately with your team.
This isn’t about doing more.
It’s about doing the right things, in the right order, with the right level of thinking, so your business finally works the way it should.

Many of the gym owners we work with operate under what we call the 500•25•25•6 Owner Method.
If that’s the standard you want to build towards - and beyond - You’re in the right place
This event exists because gym ownership is one of the most misunderstood roles in the fitness industry.
Personal trainers have endless workshops, certifications, and education days.
Programming, methodology, and coaching development are everywhere.
But gym owners, real business owners with staff, rent, payroll, pressure, and responsibility, are largely left to figure it out on their own.
Entrepreneurship is isolating by nature. If it were easy, everyone would do it. Most gym owners are making high-stakes decisions daily that affect their income, their team, and their family, often without the right environment to step back and think clearly.

The Gym Owner Business Summit exists to change that.
Over the years, Fitness Marketing Agency has hosted multiple world-class events for our clients at iconic stadiums and venues around the world. Those events were built for our internal community. (See some of the attached pictures of these events)
This is different.
For the first time ever, we’re bringing the wider gym owner community together for a two-day conference designed purely for business owners in the fitness industry.
Entrepreneurs.
There are already events that blend business content with fitness education. This isn’t one of them.
It’s not motivational talks disguised as strategy.
This event is for gym owners who are done trying to grow a serious business inside environments designed for coaches. It’s for owners who want to make more money, build stronger teams, and create greater impact without being trapped inside the day-to-day running of the gym.
We’re investing heavily in this event because we believe gym owners deserve a space built specifically for them. A room where standards are higher, thinking is sharper, and conversations go deeper than surface-level tactics.
When the right owners come together with the right intent, everyone wins.
Better businesses get built.
Teams get led more effectively.
Communities benefit.
That’s why this event exists.

The honest answer is this: running a gym has never been harder than it is right now.
The market is saturated.
Consumers have more fitness, wellness, and lifestyle options than ever before. Gyms aren’t just competing with other gyms anymore. You’re competing with boutique studios, low-cost chains, apps, influencers, at-home programmes, wellness brands, weight loss injections and everything in between.
Attention is fragmented.
Clicks are more expensive.
Trust is harder to earn.
And standing out locally takes more than running ads and hoping for the best.
At the same time, the pressure on gym owners is increasing, not easing.
Governments aren’t making life easier for small business owners. Rising costs, higher taxes, increased wage pressures, VAT, rent, utilities, and compliance all squeeze margins tighter every year.
Most gyms are working harder just to stand still.
And here’s the uncomfortable truth most people won’t say out loud:
Many gyms are not making anywhere near the profit they should be.
Revenue might look okay on the surface. The gym might look busy. Instagram might look polished. But when you look at the actual numbers, owner pay, cash flow, and retained profit often tell a very different story.
There’s also a lot of noise and misinformation in the industry right now.
Social media is full of fitness influencers and “gym owners” portraying effortless success. Big claims. Flashy content. Luxury lifestyles. But when you look beyond the highlight reel and into real financials, Companies House filings, or profit and loss statements, the reality often doesn’t match the image.
Instagram doesn’t pay your bills.
Vanity metrics don’t build wealth.
And hype doesn’t create sustainable businesses.
What actually matters now is clarity.
The gyms that win over the next few years won’t be the loudest. They’ll be the most disciplined. The most strategic. The most intentional about how they market, sell, retain, and operate.
This moment matters because the gap is widening.
Between gyms that are run like businesses and those that are still run like jobs. Between owners who adapt and those who rely on what used to work. Between those who control their growth and those who feel at the mercy of the market.
The Gym Owner Business Summit exists because now is not the time to guess, drift, or hope things improve.
It’s the time to sharpen your thinking, tighten your operation, and position your gym to win in a market that’s only getting tougher.
If you’re going to make changes, you might as well make the right ones.

Not theory or motivation. Clear outcomes you can act on immediately.

For increasing profit, tightening operations, and paying yourself properly, based on your gym, not generic advice

so you know exactly what to focus on & what to ignore

showing how leads should flow into your gym consistently without relying on one platform, one ad, or one campaign

so your gym is seen as the obvious local choice rather than another option competing on price

with clearer processes, better conversion, & less dependence on personality or “hard selling

designed to increase length of stay, lifetime value, and stability without constant chasing

so you understand where profit is actually coming from, what to fix, and how to structure owner pay properly

reducing bottlenecks, firefighting, and day-to-day owner dependency

so standards rise, decisions improve, & your team performs without constant oversight

giving you clarity on what to adopt, what to ignore, and where the industry is really heading

Because you’ll leave knowing what matters, what doesn’t, and how to execute without second-guessing

not from hype, but from having clarity, structure, and a plan you can actually follow

This event is for gym owners who want to build a real business, not just stay busy inside one.
It’s designed for owners who are growth-oriented, commercially minded, and serious about improving profit, control, and long-term outcomes, whether you’re early in the journey or already well established.
You’ll get the most value from this event if you:
Own or operate a physical gym facility:
This event is a strong fit if you run, or are building towards, any of the following models:
In terms of stage and experience, this room will include gym owners at different levels, including:
Owners who are early-stage or recently opened, but want to build things properly from day one
Owners doing 8k–30k per month who know they’re working too hard for the return
Owners doing 30k–80k+ per month, including six- and seven-figure annual gyms, who want more profit, structure, and owner freedom
Million-pound, million-dollar, or million-euro gym owners who want tighter systems, stronger margins, and less dependency on themselves
Owners who appear successful on the surface, but know there’s another level of control, leverage, and clarity available
What matters more than current revenue is how you think as an owner.
This event is also for gym owners who want to:
All of them belong in the room.
This event is for owners who:
Want to increase profit and pay themselves properly
Think beyond short-term cash flow and towards long-term value and generational wealth.
Are willing to challenge their current thinking, habits, and assumptions.
Want systems, clarity, and leverage, not more chaos. Take responsibility for outcomes and look for solutions, not excuses.
Understand that staying the same is often riskier than changing.
You don’t need to have everything figured out.
You do need to be self-aware, coachable, and willing to act.
If you know there’s another level you haven’t touched yet, whether that’s scale, freedom, or exit, this event is designed for you.

This event is not for everyone. And that’s deliberate.
This summit is designed to be a high-quality room for serious operators. To protect that environment, it’s important to be clear about who should not attend.
This event is not for:
This event is also not for:
This is an owner-level business summit only:
If someone believes they’re “too big” for a room like this, don’t need to be around other owners and thinks exposure to high-level thinking and peer environments isn’t for them, this event probably isn’t for them.
The owners who get the biggest results understand something simple:

Growth doesn’t happen in isolation.
It doesn’t happen in echo chambers.
And it definitely doesn’t happen through curated Instagram highlights.
It happens in the right environment, around other serious operators, where real numbers matter, honest conversations happen, & performance is measured by outcomes, not optics.
If someone is more attached to protecting their ego than improving their business, they won’t enjoy this room.
And that’s exactly how it should be.
The fitness industry is full of events.
Let’s be clear about what this event is - and what it isn’t.




Most of them are designed to make you a better coach. This event is designed to make you a better business owner.

That’s the difference.
The Gym Owner Business Summit is not about workouts, methodologies, or coaching techniques. It’s not about earning another certificate or improving session delivery from a technical standpoint.
It’s about:
This is a pure business event.
Just business.
That’s why this room is for owners and senior decision-makers only.
Serious operators only.
The Room Matters
This isn’t just about what’s on stage.
It’s about who you’re sitting next to.
This room is made up of gym owners who:
Run real businesses with staff, rent, and responsibility
Care about profit, structure, and sustainability
Think in years, not weeks
Are playing a bigger game than “getting by”
Some are early in their journey but thinking like owners from day one.
Some are running six- and seven-figure gyms.
Some are scaling to multiple locations.
Some are building with an exit in mind.
What they have in common isn’t revenue.
It’s how they think.
Just owners having honest conversations about what’s working, what’s broken, and what actually moves the business forward.
That environment alone is worth being in.
Why FMA Is Different
Fitness Marketing Agency didn’t follow trends in this industry.
We created many of them.
Much of what you see in gym marketing today traces back to frameworks, systems, and thinking we pioneered years ago. Others may package it differently, but the source is the same.
While others sold theory, we stayed in the trenches with gym owners.
While others talked in hypotheticals, we tested in real businesses.
While others chased attention, we focused on results.
This event reflects that.
Everything shared in this room is based on real-world application across hundreds of gyms — not opinions, trends, or guesswork.

That’s not a reason not to attend. It’s a reason you should.
This event isn’t asking you to replace anything you’re already doing.
It’s not asking for loyalty.
It’s not asking you to pick sides.
This is a two-day business immersion designed to sharpen how you think, decide, and operate as an owner.
The best business owners don’t rely on one room, one mentor, or one perspective. They deliberately put themselves in environments that challenge their thinking, expose blind spots, and raise their standards.
If something adds zeros to your bank account, improves profit, and tightens execution, you don’t avoid it out of loyalty. You use it.
That’s how serious entrepreneurs think.
Why This Matters
Most gym owners attend events that make them feel informed, not equipped.
They leave inspired…
Then return to the same problems, the same bottlenecks, and the same uncertainty.
This summit is designed to be different.
You’ll leave with:
If you’re serious about building a profitable gym that pays you properly, this is the room you need to be in.
If you’re looking for education, certification, or coaching tips, there are plenty of events for that.
This one is for owners who want results.


Olympic Gold Medal-Winning Coach & Performance Director, Brentford FC

High Performance Podcast

Managing Director and Founder of Foundry gyms

Retention, Attrition and Customer Experience

Fitness Business Development Academy

Fitness Business Profit

Founder of 7 SGPT gyms

Founder of DM Elite

Founder of Madisons gym

Fitness Business Development Academy
Business Owner
Business Owner
Running a gym today isn’t about working harder.
It’s about making better decisions.
Over two focused days, you’ll work through the areas that determine whether a gym becomes more profitable and controlled — or slowly turns into harder work for less reward.
This isn’t theory and it’s not generic advice.
It’s about how real gym owners think, lead, market, sell, and operate when they want profit, clarity, and longevity from the business they’ve already built.
At the centre of everything you’ll learn is one defining shift.

Most gym owners assume growth problems are caused by marketing, leads, or effort.
They’re not.
The single biggest separator between gym owners who scale and those who stall is leadership.
Not motivational leadership.
Not personality-based leadership.
But the practical, day-to-day leadership that determines:
When leadership is strong:
When it’s weak:
Throughout the summit, leadership is woven into everything — how you think, how you decide, how you lead people, and how you structure the business so it doesn’t rely on you.
This skill alone improves profit, freedom, and quality of life as an owner.

Every profitable, scalable gym operates from the same four principles.
Miss one, and growth slows.
Ignore two, and you stay busy but underpaid.
Over two days, these principles will be installed into how you think, decide, and operate as a gym owner.
Profit Comes From Planning
Most gym owners are busy. Very few are strategic.
They run ads, tweak offers, change prices, try new ideas — and hope something sticks. That’s not strategy. That’s reaction.
Strategy is knowing:
At the summit, you’ll learn how to stop reacting and start operating from a clear strategic position — one where every marketing, sales, and operational decision supports the same outcome: predictable profit and owner pay.
You’ll stop asking, “What should I try next?”
And start asking, “What’s the highest-impact move right now?”
That shift alone changes everything.
Getting More From What You Already Have
Most gyms don’t need more leads.
They need to extract more value from what’s already in the business.
Optimisation focuses on:
You’ll learn how profitable gyms generate more profit, time, and leverage from the same resources other owners burn through.
Same gym.
Same market.
Very different outcomes.
Stop Doing Everything Yourself
Leverage is how small teams build serious businesses.
It shows up as:
One strong system can outperform ten extra hours of effort.
At the summit, you’ll learn how to identify leverage points inside your gym and apply them properly — so growth doesn’t rely on you being everywhere, doing everything.
This is how owners step back without the business slipping.
Execution Beats Perfection
There’s no prize for knowing what to do and not doing it.
Growth doesn’t come from ideas.
It comes from decisions followed by action.
Speed is the multiplier.
When strategy, optimisation, and leverage are in place, speed creates momentum. Momentum builds confidence.
Confidence allows scale.
You’ll learn how to:
This is how gyms move from slow, linear growth to compounding results.
Over the two days, you’ll work through how to:
Profitable growth isn’t random.
It’s the result of:
Strategy × Optimisation × Leverage × Speed
Get those four right, and growth becomes predictable.
Ignore them, and you stay stuck working harder for less.
At the Gym Owner Business Summit, these principles won’t just be explained.
They’ll be applied to your business — so you leave knowing exactly what to do next.


Not ideas. Not inspiration. You leave with a clear, practical plan for how to grow profit, improve cash flow, and pay yourself properly — based on your business, not generic advice.

Most gym owners are reacting. Testing random tactics. Hoping something sticks.
This event replaces guesswork with clarity, so every decision has a purpose and a payoff.

Revenue doesn’t equal wealth.
You’ll understand what genuinely moves profit, margins, and owner pay and where most gyms quietly leak money without realising it.

Marketing, sales, retention, and operations only work when they’re aligned under one strategy.
You’ll learn how profitable gyms connect these pieces so growth feels controlled, not chaotic.

Two days away from your gym gives you what most owners never get: space to think clearly.
This is time spent working on the business, not firefighting inside it.

Your business only grows to the level of your thinking and decision-making.
You’ll improve how you lead, prioritise, and operate under pressure — without burning yourself out.

No ego. No posturing. No Instagram flexing. Just serious gym owners with staff, rent, and responsibilityall focused on building stronger, more profitable businesses.
This is a two-day, in-person business event.
It’s designed to give you the space, focus, and perspective you simply cannot get when you’re inside your gym dealing with day-to-day issues.

Tuesday 12 May & Wednesday 13 May, 2026

London Gatwick Hilton Hotel South Terminal Airport Horley, Gatwick RH6 0LL
The venue has been selected for ease of access whether you’re travelling by road, rail, or air.

Evening Networking (from 6:00pm)
Join the FMA team, speakers, partners, and fellow gym owners for informal networking and drinks at the hotel bar.
This is where the real conversations happen.
You’ll be in a room with serious operators sharing what’s actually working, talking through real challenges, & exchanging insights that don’t get posted online. Expect honest conversations about marketing, sales, leadership, & growth — without pitches or pestering.
You’ll also get early insight into what’s coming over the next day, helping you focus on what matters most.
Most importantly, you’ll build relationships with gym owners operating at a similar level, many of which continue long after the event.
Just the right people, in the right room, having the right conversations.
Both days are full working days. To get the full value of the event, please plan to be present for the entire programme.

The London Gatwick Hilton offers on-site accommodation and excellent transport links.
We recommend staying locally the night before Day One so you can arrive focused, prepared, and ready to work.
We have secured a discounted bed and breakfast rate with the London Gatwick Hilton Hotel, upon booking you will be sent the discounted link to secure your accommodation.
If you don’t want to stay at the London Gatwick Hilton Hotel, there are a number of alternative hotels at London Gatwick Airport, Crawley and Brighton
You can fly directly into London Gatwick from most major European airports, and the Hilton hotel (where the conference is, is just a short walk from the airport.)
If you’re flying from US or Canada you’ll most probably have to fly into London Heathrow Airport, and then get a 1-hour Uber, taxi, or bus to London Gatwick. (Avoid the train, as this is longer)
We believe this event delivers exceptional value. Enough that we’re prepared to take all the risk, not you.
Here’s our commitment.
Attend the Gym Owner Business Summit in full.
If, by the end of Day Two, you genuinely can’t see a clear return on investment from what you’ve learned and how you’ll apply it to your business, simply notify me before the conclusion of the event.
If you do, we will:
We’re confident enough in the content, the speakers, and the outcome of this event to stand fully behind it.
All you need to do is show up, engage, and do the work.
If it doesn’t deliver the value we’ve promised, you don’t carry the risk. We do.

Only 150 Available
£197 + VAT
Only 100
£297 + VAT
While Ticket Lats
£497 + VAT
*Invoice sent automatically on completion of purchase
**Fully tax deductable business expense
Gym Owner Business Summit
London Gatwick Hilton Hotel | May 12–13, 2026
The venue has been selected for ease of access by road, rail, and air.
This is a two-day, in-person business event.
- Day One: Doors open at 8:15am. The event starts promptly at 9:00am and runs until 6:00pm.
- Day Two: Starts at 9:00am and finishes at 5:00pm.
Jake Humphreys will open the event on Day One, so we recommend being seated before the start.
Both days are full working days. To get the full value, please plan to be present for the entire programme.
A full, detailed agenda will be shared closer to the event.
If you don’t have cover in your gym, treat this as CPD for your business. Let your members know the gym is closed for professional development. No one leaves a gym because the owner invests in becoming better.
You’ll learn how to:
- Increase profit without adding chaos or complexity
- Create reliable monthly cash flow and pay yourself properly
- Build lead generation systems that attract the right members consistently
- Position and brand your gym so you’re not competing on price
- Improve sales conversion without pressure or awkwardness
- Make confident financial and operational decisions using real numbers
- Build systems that reduce owner dependency
- Lead and manage a team without being involved in everything
- Think and operate like a true business owner, not a busy operator
This is about business fundamentals, marketing that converts, leadership, and ownership.
We will not be covering workouts, programming, or fitness education.
Attendance is capped at 300 gym owners.
This keeps the room focused, relevant, and high-quality.
From the moment you arrive, you’ll be surrounded by other owners who understand the realities of running a gym with staff, rent, and responsibility.
You won’t feel out of place or talked down to — regardless of where you are in your journey.
Yes.
This event isn’t about “fixing” broken businesses. It’s about improving good ones.
Many high-performing gym owners attend events like this not because things are going badly, but because they want:
- Better margins
- Cleaner systems
- Stronger leadership
- More leverage
- Long-term value and generational wealth
Growth-oriented owners don’t assume they know everything. They look for small improvements that compound over time.
If you own a physical gym and are serious about building it properly, it’s not too soon.
Learning how to think, decide, and operate as an owner early on helps you:
- Avoid expensive mistakes
- Build the right foundations
- Scale more cleanly as you grow
Many owners wish they had access to this level of thinking sooner.
The simplest way to look at it is in terms of return.
How many retained members, improved decisions, or avoided mistakes would it take for this event to pay for itself? For most gym owners, the answer is very few.
This isn’t about learning one tactic. It’s about upgrading how you think and decide across marketing, sales, pricing, retention, leadership, and operations.
One clearer decision in any of those areas can outweigh the cost many times over.
There’s never a perfect time.
Most gym owners delay action, waiting for things to feel calmer, clearer, or more convenient. In reality, that moment rarely comes.
You will always have:
- Clients to manage
- Staff to support
- Fires to put out
Progress doesn’t come from waiting. It comes from committing.
This event is designed for owners who are done tolerating passivity and are ready to take responsibility for their next level of growth.
If you’re ready to act rather than wait for perfect conditions, this is the right time.
Most fitness events provide information. Some provide inspiration. Very few provide clarity you can act on immediately.
The Gym Owner Business Summit is different.
This is not a fitness education conference. It’s a business summit for gym owners.
Over two days, you’ll work on:
- Marketing that generates the right leads consistently
- Sales systems that convert without pressure
- Operations that reduce firefighting and owner dependency
- Profit and cash flow that support proper owner pay
- Leadership and mindset for better decision-making
No hype.
No surface-level motivation.
No generic success stories.
Just clear thinking, stronger systems, and a business that works better as a result.

At this point, one of two things usually happens.
Some gym owners read this and decide they don’t need to attend.
Others tell themselves they’re simply too busy.
Some will point to the location.
That’s their choice. But here’s the reality.
Gym owners are travelling to this event from Canada, the United States, the UAE, Australia, and across Europe to be in the room.
Not because it’s easy. But because it matters.
If it’s important enough, you’ll find a way.
They also understand something else.
And entrepreneurship often means doing what’s uncomfortable, inconvenient, or unfamiliar.
The owners who grow don’t ask, “Is this easy?”
They ask, “Is this worth it?”
They create space to think.
Dave Brailsford popularised this with British Cycling. Small, consistent improvements across every area compound into massive results over time.


Not through one breakthrough idea.

But through better thinking, better decisions, and better execution — repeated consistently.

That’s not a weakness.

I’ve built multi-million-pound businesses in the fitness industry, and I still don’t believe I know everything. Neither does my team at FMA.

There is always room to improve marketing, sales, leadership, systems, and how decisions get made.
That’s the mindset of an owner who keeps winning.
At some point, every gym owner faces the same decision:
Or take the leap.
This event isn’t about proving anything to anyone.
It’s about stepping out of the noise, committing to your growth, and surrounding yourself with serious operators who are building real businesses.
If that matters to you, you already know what to do.


Secure your place. Be in the room. And build the business your gym deserves
P.S. Look, if you remotely have any desire to grow your gym, then this is your event. You only need one or two BIG ideas that’ll make the trip worthwhile.







We have a few openings for additional partners, speakers, and exhibitors. To find out more, please click here